Toyota Decided To Produce Hybrid Cars That Were Affordable For The Average Person
Toyota decided to produce hybrid cars that were affordable for the average person. This allowed them to get a leg up on the competition and gain market share.
Toyota has decided to produce cheaper hybrid cars in developing countries, according to news. The company believes that people in these nations are more likely to purchase affordable vehicles that can travel longer distances on less fuel. This strategy will reportedly start in the Indian market.
One potential reason behind the Toyota Camry Hybrid’s lack of popularity in India could be its high price point. However, company experts are working to change this by source more materials locally in India for production. In doing so, they hope to create more low-cost vehicles.
It’s worth noting that Toyota Indus Motor Company in Pakistan has also started upgrading its production plant this year with the goal of being able to assemble hybrid electric vehicles locally.
